Who we are

Vinocation specialises in supplying wines not readily available in the UK, and in most cases not normally available outside France. We take a pride in personally knowing our producers, and only deal with viticulteurs who share similar values to us: quality of product, great value-for-money and first-rate customer service. Our expertise comes from 12 years spent in France finding and getting to know the wines and their makers who are generally from families who have been making wine for generations. Far from the mass-produced wines that normally dominate the UK High Street, these wines are individualistic, hand-crafted and made by passionate viticulteurs with a flair for their profession. We work with wines from all the main grape-growing areas in France. Our objective is not to have the biggest range, but to have the best, identifying and selling those wines that represent the best quality and the best value-for-money in their appellation.


Simon spent 12 years in France, relocating from Scotland where he was an export director in the Scotch whisky business marketing premium international brands including The Famous Grouse and The Macallan. From his base just outside Saint Emilion, he built up relationships with growers all over France, and exported their wines and spirits to overseas markets, mainly China, Scandinavia, Canada and USA. On returning to the UK, easy access to France was a priority, so Simon is now based on the south coast in Folkestone from where he can see France on a good day, and Calais is just 30 minutes away by Eurotunnel!

Simon’s ‘go to’ wines are right bank Bordeaux reds, and of course Champagne – Cotes des Blancs, to celebrate, commiserate or simply enjoy whatever the occasion.